Chris Do's profile

What Is A Brand?

Chris Do
•
branding logo Identity Design Packaging brand Brand Design brand strategy
What is a brand? Is a logo a brand? Can you make a brand? Perhaps you've been using the words "brand", "logo" or "identity" interchangeably. For the definitive word on this, check out Marty Neumeier's two books on this "The Brand Gap" and "The Brand Flip". Here's a high level summary of the key ideas.

Follow Marty @MARTYneumeier.
branding logo Identity Design Packaging brand Brand Design brand strategy
branding logo Identity Design Packaging brand Brand Design brand strategy
branding logo Identity Design Packaging brand Brand Design brand strategy
branding logo Identity Design Packaging brand Brand Design brand strategy
branding logo Identity Design Packaging brand Brand Design brand strategy
branding logo Identity Design Packaging brand Brand Design brand strategy
branding logo Identity Design Packaging brand Brand Design brand strategy
branding logo Identity Design Packaging brand Brand Design brand strategy
Purchase The Brand Gap.
Purchase The Brand Flip.
branding logo Identity Design Packaging brand Brand Design brand strategy
What Is A Brand?
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Chris Do's profile

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Chris Do's profile
Santa Monica, CA, USA

What Is A Brand?

What is a brand? It's not a logo. It's not an identity system. It's not the packaging.

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